Pricing

Pricing scoped to your agency — not a sticker on a shelf.

Three tiers covering single-branch agencies through to multi-tenant specialist groups. Every quote is scoped to your team, your modules, and how much Software With a Service support you want alongside the platform.

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Three tiers, one platform

Pick the shape that fits your agency today. Move up or down as you grow.

All tiers are per-user and include core CRM functionality plus UK-based support. Contracts are annual for the first year and then run monthly rolling — you're never locked in beyond the first 12 months. Each new client has a one-off setup fee covering onboarding, email and document template branding, and data import from your previous system. Quotes are tailored — talk to us about your team size and modules.

Starter
For single-branch commercial agencies, typically 1–3 users.
Core CRM, your workflow on day one.
  • Core CRM — properties, contacts, diary, offers
  • Manual applicant matching
  • Two commercial portal feeds
  • Email templates and bulk sending
  • Basic reports with Word and Excel export
  • UK-based support
  • Annual contract for the first year, then monthly rolling
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Pro
For multi-branch commercial and business-transfer agencies, typically 4–20 users.
The full market-leading platform.
  • Everything in Starter
  • AI Assistant — chat, intelligence reports, write actions with confirm cards, daily briefing
  • Auto-matching engine — daily branded property emails to your applicant database
  • Multi-Channel Messaging — WhatsApp and Facebook Messenger inside the CRM
  • All UK commercial portal feeds (Rightmove Commercial, OnTheMarket Business, BusinessesForSale, Daltons, Rightbiz, PropertyHive)
  • Manager-tier intelligence reports — Pipeline at Risk, Hot Matches, Stale Properties, Negotiator Activity
  • Mobile app for iOS and Android
  • Software With a Service hours included monthly
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Enterprise
For specialist firms, 20+ user agencies, business-transfer leaders, and multi-tenant groups.
Bespoke scope, white-glove service.
  • Everything in Pro
  • Heavy AI Assistant usage included
  • Multi-tenant / multi-brand group setup — run multiple agency brands from one Agency Office relationship
  • API Access — enable integrations via the Agency Office APIs
  • Custom integrations and bespoke modules
  • Dedicated account manager
  • Custom intelligence reports designed for your workflow
  • Deeper white-label — your brand throughout, including emails to clients
  • Service-level agreement
  • Dedicated Software With a Service days included annually
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Add-ons

Top up with what you need.

AI Assistant and Multi-Channel Messaging are included in Pro and Enterprise. They can be added to Starter individually. Other add-ons are scoped per engagement.

AI Assistant
Available as add-on to Starter
Tool-using chat that takes actions on your behalf with explicit human confirmation. Intelligence reports, daily briefing, write actions.
Multi-Channel Messaging
Available as add-on to Starter
Native WhatsApp Business + Facebook Messenger integration. Vendor and applicant conversations tracked in the CRM, not personal phones.
Website Builder
Available as add-on to any tier
Build your public agency website inside the same platform. Property listings auto-sync from the CRM. Branding, theming, and content all in one place.
Software With a Service
Day-rate or retainer
Our team alongside yours — process improvement, feature adoption, automation of systems outside Agency Office. Scoped per engagement.
Software With a Service

We don't just sell you the platform. We work alongside you to make it work.

What's included in a Software With a Service engagement

Most CRM vendors disappear after onboarding. We take the opposite view — that the value of the platform depends entirely on whether your team actually uses it well. Chris Haines, founder of Agency Office, has spent two decades in business-process consultancy alongside building the platform itself. That expertise is available to every client who wants it.

  • Workflow audits and feature-adoption reviews
  • Team training and onboarding sessions
  • Process review across your lead-to-completion cycle
  • Operational efficiency consultancy
  • Marketing process and campaign review
  • Automation of systems outside Agency Office
  • AI integration — connect ChatGPT, Claude, document-AI tools
  • Workflow automation — Zapier, Make.com, Power Automate, bespoke scripts
  • Third-party integrations — accounting, e-signing, telephony, CRM-adjacent tools
  • Custom-build engagements where standard features don't reach
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FAQ

Common pricing questions, answered.

Why isn't there a price list?
Every agency we work with has a different team size, module mix, and need for Software With a Service support. A one-size-fits-all sticker price would be misleading. Tell us about your agency and we'll quote a fair number — same day, no hassle.
Is there a free trial?
Yes. Book a demo and we'll set up a trial environment for your team to evaluate the platform. Existing clients are currently being offered a free trial of the AI Assistant.
What does the contract look like?
An annual contract for the first year, then monthly rolling after that. The annual term lets us properly invest in your setup, training, and Software With a Service support — and you're never locked in once year one is complete.
What does the AI Assistant actually do?
It's a tool-using chat assistant built into the platform. You can ask it questions in plain English ("how many active buyers do we have for Hampshire?", "show me hot matches not contacted") and it can take actions on your behalf with explicit confirmation — drafting emails, booking diary entries, logging notes. Manager-tier users also get proactive intelligence reports (Pipeline at Risk, Stale Properties, Negotiator Activity).
Is the mobile app available?
Yes — iOS and Android, available now. Pro and Enterprise clients get access at no extra charge.
Can I switch tiers later?
Yes, in either direction, at any time. We don't lock you in.
Is there a setup fee?
Yes. Every new client has a one-off setup fee that covers onboarding, branding for your email and document templates, and importing your data from your previous system. We scope it per agency based on the source system and how much branding and template work is involved — and we'll quote it transparently before you commit.
What's Software With a Service?
It's the consultancy layer alongside the platform. We work with clients on workflow audits, team training, process improvement, and automation of systems outside Agency Office (AI tools, workflow platforms, third-party integrations). Pro and Enterprise tiers include consultancy hours; additional engagements are scoped per project.
Do you have a switching offer for clients moving from Reapit, Alto, or another CRM?
Yes — talk to us. We'll handle the data migration, set up your team, and offer competitive switching incentives for established agencies. Most switchers are up and running on Agency Office within four weeks.

Ready to see the market-leading commercial CRM in action?

A 20-minute demo will show you exactly how Agency Office fits your workflow — and what the AI Assistant, mobile app, and Software With a Service can do for your agency. We'll quote a fair price for your team in the same conversation.

See it in action

Live walk-through with your team

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Get a quote

Pricing scoped to your exact agency

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Switch from another CRM

Data migration + onboarding included

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Or call +44 (0) 20 3026 3227